Dr Jacqueline Lynch

Dr Jacqueline Lynch


Dr Jacqueline Lynch is Director of Academic Professional Development in the Centre for Education and Teaching Innovation (CETI). She is passionate about marketing, learning and creativity. Her creative approach and research with students, together with her unique combination of industry experience, drive for change and challenging the status quo, coupled with an ability to influence others, has created opportunities which have been recognised and rewarded both within the University and the wider academic community.

She joined the University of Westminster in 2002 as a part-time lecturer from a successful career in marketing. Before making the transition to academia, she ran her own consultancy business and held senior marketing positions across a range of companies— Nationwide Building Society, British Telecom, and HFC Bank.

Jacqueline became one of the first Teaching Fellows of the University of Westminster in 2006 and subsequently in 2010 and was nominated for the National Teaching Fellowship award four times by Westminster University.  Over the years she has had a major impact on the students and staff by creating excitement about marketing, developing degrees at both UG and PG levels and has extensive knowledge and experience of validations both internally, across faculty and externally at other Universities. She works closely with the Institute of Data & Marketing and more recently with the Chartered Institute of Marketing for the benefit of students.

She has recently published in the Journal of Marketing Management, Journal of Advertising Research and previously in International Journal of Logistics Research and Applications where she was awarded best paper. She has won seed corn funding both internally and externally via the Academy of Marketing Teaching grants.

Her expertise has been recognised in the wider community where she has been a member of the Academy of Marketing Executive Committee for many years. Initially she joined as Deputy Chair of Marketing Education SIG and soon progressed to Treasurer of the Academy of Marketing for 6 years. She is now Special Interest Group Co-Ordinator for the research groups throughout the UK.


PhD Marketing King’s College London

MA Marketing University of Westminster 

Postgraduate Diploma in Marketing 

BSc Business Studies, University of Bradford

Professional memberships

SFHEA – Senior Fellow of the Higher Education Academy

Academy of Marketing Executive Group - Special Interest Group Co-Ordinator

MAM - Member of the Academy of Marketing 

MIDM - Member of the Institute of Data and Marketing 

Chartered Marketer, Member of the Chartered Institute of Marketing (MCIM)

Activities linked to professional practice


September 2020 Open University external examiner

October 2016 - 2019 External examiner South Wales University

October 2013-2017 External Examiner Wolverhampton University

October 2012-2016 External Examiner Kemmy Business School Limerick

October 2010-2014 External Examiner Robert Gordon University 

February 2009-2012 External Examiner Glyndwr University MSc Marketing 

July 2008 Deputy Chair of AM/BMAF Marketing Education SIG 

February 2007 External Validation panel member for University of Hertfordshire 

June 2006-2010 External Examiner Solent University BA (Hons) Advertising 

December 2005 Liaison and support member for the establishment of the CIM Student Chapter at the University of Westminster 

June 2005 External Examiner appeals committee at Regents Business School 



Teaching Excellence in Marketing A grassroots approach Academy of Marketing July 2019

Workshop for HEA BMAF SIG - Internationalisation of the curriculum - staff attitudes March 08

Workshop on student feedback for Russian delegation from IBS October 2007

Employer Forum Workshop Southampton Management School September 07

Workshop on teams research at University of Hertfordshire CETL 'Building Bridges September 07

Series of workshops on student feedback and assessment December 2006 - internal

Jacqueline’s research interests are in team creativity in advertising, creativity in marketing education, and the interface between marketing and logistics.  She has won internal research funds for pedagogic research into student feedback and seed corn funding from the Academy of Marketing Teaching Research & Development Grant for the following project - Assessing the value of client/agency 'real world' simulation to foster student creativity in Marketing Education.

She completed hew PhD in marketing investigating agency creativity  in the evolving advertising industry. She has recently published in the Journal of Marketing Management, Journal of Advertising Research and previously in International Journal of Logistics Research Applications. Her paper on 'Do Logistics and Marketing understand each other? An empirical investigation of the interface activities between logistics and marketing', International Journal of Logistics Research and Applications Vol. 11, No.3 pp.167-178 ISSN 1469-848X won best paper 2008 and achieved the second highest number of downloads.

She is a regular reviewer for the Journal of Advertising Research and Studies in Higher Education.

Jacqueline Lynch is an Executive Committee member of the leading national academic body for marketing – The Academy of Marketing. Having served as Treasurer for 6 years she is now the new Special Interest Group (SIG) co-ordinator for the research communities.

  • IDEaS

In brief

Research areas

Team creativity, Creativity in Advertising, marketing Communications, Marketing Eeducation, Marketing and Logistics