Prof Charles Cui

Professor

DepartmentManagement and Marketing

Research outputs

Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing
Kipnnis, E., Demangeot, C., Pullig, C., Cross, S., Cui, C., Galalae, C., Kearney, S., Licsandru, Mari, C., Martin-Ruiz, V., Swanepoel, S., Vorster, L. and Williams, J. 2020. Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing. Journal of Public Policy & Marketing. Advanced online publication. https://doi.org/10.1177/0743915620975415

Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, M., Majdalani, J., Cui, C. and Khansa, Z. El 2020. Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services. 55 (July) 102089. https://doi.org/10.1016/j.jretconser.2020.102089

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
Mrad, M. and Cui, C. 2020. Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research. 113, pp. 399-408. https://doi.org/10.1016/j.jbusres.2019.09.023

Ethnic marketing to the global millennial consumers: Challenges and opportunities
Licsandru, T.C. and Cui, C. 2019. Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research. 103, pp. 261-274. https://doi.org/10.1016/j.jbusres.2019.01.052

Brand addiction: Exploring the concept and its definition through an experiential lens
Cui, C., Mrad, M. and Hogg, M.K. 2018. Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research. 87 (February), pp. 118-127. https://doi.org/10.1016/j.jbusres.2018.02.028

Brand addiction: conceptualization and scale development
Mrad, M. and Cui, C. 2017. Brand addiction: conceptualization and scale development. European Journal of Marketing. 51 (11-12), pp. 1938-1960. https://doi.org/10.1108/EJM-10-2016-0571

Subjective social inclusion: A conceptual critique for socially inclusive marketing
Licsandru, T.C. and Cui, C. 2018. Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research. 82, pp. 330-339. https://doi.org/10.1016/j.jbusres.2017.08.036

Asia's materialists: Reconciling collectivism and materialism
Awanis, S., Schlegelmilch, B. and Cui, C. 2017. Asia's materialists: Reconciling collectivism and materialism. Journal of International Business Studies. 48 (8), pp. 964-991. https://doi.org/10.1057/s41267-017-0096-6

Consumer xenocentrism in China: an exploratory study
Mueller, R., Wang, G.X., Liu, G. and Cui, C. 2015. Consumer xenocentrism in China: an exploratory study. Asia Pacific Journal of Marketing and Logistics. 28 (1), pp. 73-91. https://doi.org/10.1108/APJML-11-2014-0158

Consumer susceptibility to the credit card misuse and indebtedness
Awanis, S. and Cui, C. 2014. Consumer susceptibility to the credit card misuse and indebtedness. Asia Pacific Journal of Marketing and Logistics. 26 (3), pp. 408-429. https://doi.org/10.1108/APJML-09-2013-0110

Editorial: Multicultural perspectives in customer behaviour
Piacentini, M. and Cui, C. 2010. Editorial: Multicultural perspectives in customer behaviour. Journal of Marketing Management. 26 (11-12), pp. 993-1004. https://doi.org/10.1080/0267257X.2010.508969

Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters
Cadogan, J., Cui, C., Morgan, R. and Story, V.M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters. Industrial Marketing Management. 25 (5), pp. 634-647. https://doi.org/10.1016/j.indmarman.2005.06.014

Measuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong, and USA
Cui, C., Michell, V., Schlegelmilch, B. and Cornwell, B. 2005. Measuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong, and USA. Journal of Business Ethics. 62 (1), pp. 57-71. https://doi.org/10.1007/s10551-005-8501-7

A cross-cultural study of the role of religion in consumers' ethical positions
Cornwell, B., Cui, C., Mitchell, V., Schlegelmilch, B., Dzulkiflee, A. and Chan, Joseph 2005. A cross-cultural study of the role of religion in consumers' ethical positions. International Marketing Review. 22 (5), pp. 531-546. https://doi.org/10.1108/02651330510624372.





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