Mrs Karen Richards

Mrs Karen Richards


I am a Senior Lecturer in Management and Marketing.   My initial career path was in commercial advertising and marketing, and I am a market research specialist.  I have maintained my interest in market research practice through numerous consultancy projects  in both the commercial and not-for-profit sector and through my involvement with the Market Research Society, where I am Chief Examiner for professional examinations.

I have a Postgraduate Certificate in Higher Education and I am a Fellow of the Higher Education Academy.  I am a Certified Member of the Market Research Society. I have an MA (Oxon) in Modern History.


My primary interests are in corporate image and communications research, advertising and brand awareness, audience research and arts marketing, and in qualitative and quantitative research methods and their application in marketing.  I undertake research into the HE sector and have completed studies on existing and prospective HE students in the areas of recruitment and student satisfaction.

I have conducted research on a consultancy basis for a range of organisations.  Recent projects have included a London street market and heritage site, a Professional Society, an art-house cinema, and a major national charity.