"Etiquette and magic": between embedding and embedded corporate social responsibility

Voiculescu, Aurora 2013. "Etiquette and magic": between embedding and embedded corporate social responsibility. Studies in Law, Politics, and Society. 62, pp. 189-216.

Title"Etiquette and magic": between embedding and embedded corporate social responsibility
AuthorsVoiculescu, Aurora
Abstract

This article looks at corporate social responsibility (CSR) as a discursive social practice that attempts to interrogate the global market economy and its neoliberal underpinnings and that reflects as well as frames and shapes domestic and global politics and institutions. Drawing upon Karl Polanyi’s notions of reciprocity and redistribution while also emphasizing the normative content of the concept, the article inquires into the position that the CSR discourse occupies in addressing the corporate transnational risks derived from social tensions and conflicts and more generally, in answering social expectations for justice. The Polanyian perspective highlights the CSR discursive quest for a missing conceptual consistency and implicitly, for a constructive “critical” core. From this perspective, the article shows CSR to reside within controversial conceptual boundaries; a discursive social practice that engages with the social aspiration of embedding market economy in society while it is also in need of reclaiming its critical core and its potential for social change.

JournalStudies in Law, Politics, and Society
Journal citation62, pp. 189-216
ISSN1059-4337
Year2013
PublisherEmerald
Digital Object Identifier (DOI)doi:10.1108/S1059-4337(2013)0000062008
Publication dates
Published2013

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