Chinese television 'internationalization' and the search for creativity

de Burgh, H., Rong, Z. and Siming, C. 2012. Chinese television 'internationalization' and the search for creativity. Creative Industries Journal. 4 (2), pp. 137-154. https://doi.org/10.1386/cij.4.2.137_1

TitleChinese television 'internationalization' and the search for creativity
Authorsde Burgh, H.
Rong, Z.
Siming, C.
Abstract

In order to maintain competitive edge over both domestic rivals and international competition, Chinese television companies have been looking abroad for ideas. A number of political and commercial concerns have come together to inform a sudden interest by Chinese media companies in creativity and innovation. Hunan TV has been at the forefront, carefully deciding on the United Kingdom and selecting partners with which to work. In the course of its explorations abroad, Hunan has changed its objectives from narrowly technical and managerial ones to strategic ones. It now buys foreign formats, develops its own ideas, and looks forward to exporting those ideas and perhaps formats abroad, a hitherto inconceivable ambition that reflects urgent Chinese government concerns about the country's need to expand its international 'soft power'. Meanwhile, Hunan TV's initiatives have not gone unnoticed elsewhere in China, and other television companies are following suit. This article describes how this came about and what measures are being undertaken as a result of it, and discusses the implications of such ambitions.

JournalCreative Industries Journal
Journal citation4 (2), pp. 137-154
ISSN1751-0694
YearJun 2012
PublisherIntellect
Digital Object Identifier (DOI)https://doi.org/10.1386/cij.4.2.137_1
Publication dates
PublishedJun 2012

Related outputs

China's Media in the Emerging World Order
de Burgh, H. 2020. China's Media in the Emerging World Order. London University of Buckingham Press.

The Emerging Chinese Theory and Practice of Media
de Burgh, H., Lupano, E. and Mottura, B. 2018. The Emerging Chinese Theory and Practice of Media. Lingue Culture Mediazioni - Languages Cultures Mediation (LCM Journal). 5 (2), pp. 5-7. https://doi.org/10.7358/lcm-2018-002-debu

China’s Manifest Destiny
de Burgh, H. 2018. China’s Manifest Destiny. Mondo Cinese. Vol. 162 (Year XLV, n. 2), pp. 141-155.

The Return of the Repressed: three examples of how Chinese identity is being reconsolidated for the modern world
de Burgh, H. and Feng, D. 2018. The Return of the Repressed: three examples of how Chinese identity is being reconsolidated for the modern world. Critical Arts: South-North Cultural and Media Studies. 31 (6), pp. 146-160. https://doi.org/10.1080/02560046.2017.1408665

The Re-imagining of China under President Xi Jinping
de Burgh, H. 2018. The Re-imagining of China under President Xi Jinping. China Media Research . 14 (1), pp. 104-110.

Domestic context of Chinese media’s globalization
de Burgh, H. 2017. Domestic context of Chinese media’s globalization. in: Thussu, D.K., de Burgh, H. and Shi, A. (ed.) China's Media Go Global London and New York Routledge. pp. 52-67

Reflections on the revival of the Chinese Canon
de Burgh, H. 2017. Reflections on the revival of the Chinese Canon. in: Bulfoni, C., Jin, Z., Lugano, E. and Mottura, B. (ed.) 文心 Wenxin. L'essenza della scrittura Milano, Italy FrancoAngeli. pp. 503-515

China's Media in the Emerging World Order
de Burgh, H. 2017. China's Media in the Emerging World Order. London University of Buckingham Press.

Chinese investigative journalism in the twenty-first century
de Burgh, H. 2015. Chinese investigative journalism in the twenty-first century. in: Rawnsley, G.D. and Rawnsley, M.Y.T. (ed.) Routledge Handbook of Chinese Media London Routledge. pp. 100-117

英国当代纪录片的变化’
de Burgh, H. and Briggs, H. 2013. 英国当代纪录片的变化’. in: He, S (ed.) 中国纪录片发展报告 - Annual Report on the Development of Chinese Documentary (2013) Beijing, China Beijing, China. pp. 185-197

British and Chinese television news: a comparative textual study
Rong, Z. 2013. British and Chinese television news: a comparative textual study. China Media Research. 9 (3), pp. 52-63.

Responding to an activist public: Hangzhou Press Office rethinks its role
de Burgh, H., Rong, Z. and Miao, M. 2012. Responding to an activist public: Hangzhou Press Office rethinks its role. Media, Culture & Society. 34 (8), pp. 1013-1027. https://doi.org/10.1177/0163443712455561

Motivation in Journalism
de Burgh, H. 2012. Motivation in Journalism. in: Rong, Z., de Burgh, H. and Li, X (ed.) 应对西方媒体:新闻发言人及新闻官国际工作 Western Correspondents in China: system and policy Beijing Beijing, China 党建读物出版社.

应对西方媒体:新闻发言人及新闻官国际工作 Western Correspondents in China: system and policy
de Burgh, H., Li, X and Rong, Z. 2012. 应对西方媒体:新闻发言人及新闻官国际工作 Western Correspondents in China: system and policy . Beijing, China 中国党建读物出版社.

Leveson and China. Inquiry as reference in China’s debates over media regulation
de Burgh, H. 2012. Leveson and China. Inquiry as reference in China’s debates over media regulation. in: Mair, J. (ed.) After Leveson? The future of British journalism London Abramis Academic Publishing. pp. 257-270

Television News and the Limits of Globalisation: BBC World and Phoenix Television today
Rong, Z. 2012. Television News and the Limits of Globalisation: BBC World and Phoenix Television today. Buckingham University of Buckingham Press.

Environment correspondents in China in their own words: their perceptions of their role and the possible consequences of their journalism
de Burgh, H. and Rong, Z. 2012. Environment correspondents in China in their own words: their perceptions of their role and the possible consequences of their journalism. Journalism: theory, practice & criticism. 13 (8), pp. 1004-1023. https://doi.org/10.1177/1464884912442642

New media and Investigative Journalists in China
de Burgh, H. 2011. New media and Investigative Journalists in China. in: Mair, J. and Keeble, R.L. (ed.) Investigative Journalism: Dead or Alive? London Abramis Academic Publishing. pp. 171-182

China's environment and China's environment journalists: a study
de Burgh, H. and Rong, Z. 2011. China's environment and China's environment journalists: a study. Bristol Intellect.

Investigative journalism
de Burgh, H. 2009. Investigative journalism. in: Eadie, W.F. (ed.) 21st century communication: a reference handbook London Sage.

Forty years: a tradition of investigative journalism
de Burgh, H. 2008. Forty years: a tradition of investigative journalism. in: de Burgh, H. (ed.) Investigative Journalism London Routledge. pp. 54-70

Journalism with Attitude: The Daily Mail
de Burgh, H. 2008. Journalism with Attitude: The Daily Mail. in: de Burgh, H. (ed.) Investigative Journalism London Routledge. pp. 272-289

Introduction
de Burgh, H. 2008. Introduction. in: de Burgh, H. (ed.) Investigative Journalism London Routledge.

The China Impact - the Westminster Hearings on China's Economic Development and the UK
de Burgh, H. de Burgh, H. (ed.) 2007. The China Impact - the Westminster Hearings on China's Economic Development and the UK. London McKinsey & Co..

Looking at China, looking at the Chinese media
de Burgh, H. 2007. Looking at China, looking at the Chinese media. China Media Research. 3 (1).

News probe: what does it tell us about Chinese journalism today?
de Burgh, H. and Xin, X. 2006. News probe: what does it tell us about Chinese journalism today? Medien Journal. 30 (2-3), pp. 52-66.

China: friend or foe?
de Burgh, H. 2006. China: friend or foe? Thriplow, UK Icon.

Introduction: journalism and the new cultural paradigm
de Burgh, H. 2005. Introduction: journalism and the new cultural paradigm. in: de Burgh, H. (ed.) Making journalists: diverse models, global issues London, UK Routledge.

Can vote, won't vote: is the media to blame?
de Burgh, H., Gabor, I. and Wright, D. 2004. Can vote, won't vote: is the media to blame? Public Affairs.

William Cobbett: Wegbereiter des investigativen journalismus in England
de Burgh, H. 2004. William Cobbett: Wegbereiter des investigativen journalismus in England. Message: Internationale Fachzeitschrift fur Journalismus. 3, pp. 114-116.

The documentary as 'amplification': holding the baby and politics of attachment
de Burgh, H. 2004. The documentary as 'amplification': holding the baby and politics of attachment. Contemporanea: revisita de comunicacao e cultura. 2 (1), pp. 139-159.

Ruhm, Flucht und Gefangnis: William Cobbett, der erste investigative journalist
de Burgh, H. 2004. Ruhm, Flucht und Gefangnis: William Cobbett, der erste investigative journalist. Internationale Fachzeitschrift fur Journalismus. 3, pp. 114-116.

Is the media to blame?
de Burgh, H. 2004. Is the media to blame? Public Affairs.

What Chinese journalists believe about journalism
de Burgh, H. 2003. What Chinese journalists believe about journalism. in: Rawnsley, G.D. and Rawnsley, M.Y.T. (ed.) Political communications in greater China: the construction and reflection of identity London, UK RoutledgeCurzon.

The Chinese journalist: mediating information in the world's most populous country
de Burgh, H. 2003. The Chinese journalist: mediating information in the world's most populous country. London, UK RoutledgeCurzon.

Skills are not enough: the case for journalism as an academic discipline
de Burgh, H. 2003. Skills are not enough: the case for journalism as an academic discipline. Journalism: theory, practice & criticism. 4 (1), pp. 95-112. https://doi.org/10.1177/1464884903004001484

Great aspirations and conventional repertoires: Chinese regional television journalists and their work
de Burgh, H. 2003. Great aspirations and conventional repertoires: Chinese regional television journalists and their work. Journalism Studies. 4 (2), pp. 225-238. https://doi.org/10.1080/1461670032000074810

Kings without crowns? The re-emergence of investigative journalism in China
de Burgh, H. 2003. Kings without crowns? The re-emergence of investigative journalism in China. Media, Culture & Society. 25 (6), pp. 801-820. https://doi.org/10.1177/0163443703256005

The Journalist in China: looking to the past for inspiration
de Burgh, H. 2003. The Journalist in China: looking to the past for inspiration. Media History. 9 (3), pp. 195-207. https://doi.org/10.1080/1368880032000151923

Reporting the 'other' in the age of globalisation
de Burgh, H. 2002. Reporting the 'other' in the age of globalisation. Chinese Journal of Media Studies.

Permalink - https://westminsterresearch.westminster.ac.uk/item/8z3v7/chinese-television-internationalization-and-the-search-for-creativity


Share this

Usage statistics

165 total views
0 total downloads
These values cover views and downloads from WestminsterResearch and are for the period from September 2nd 2018, when this repository was created.