|Title||Intuitive perception and the competitive advantage of small family businesses: an exploratory study|
|Authors||Dessi, C., Ng, W., Floris, M. and Cabras, S.|
We assess the closeness of perceptions between managers and customers of two small family-owned businesses ("FBs") and two larger non-FBs in Sardinia, Italy, in exploring how local retail shops may compete against international superstores. While the decline of small, High Street businesses has been widely reported, we present a more nuanced perspective of their competitiveness by suggesting how these typically family-run businesses may hold a competitive advantage over larger non-FBs based on their welldeveloped "perceptive concordance" with customers. Our findings have scholarly and
managerial implications in the way that both FBs and non-FBs may gain competitive advantage by securing their customers' continuing support.
|Publisher||University of Westminster|
|Web address (URL)||http://www.westminster.ac.uk/about-us/schools/business/research/working-paper-series/?a=95872|