Intuitive perception and the competitive advantage of small family businesses: an exploratory study

Dessi, C., Ng, W., Floris, M. and Cabras, S. 2011. Intuitive perception and the competitive advantage of small family businesses: an exploratory study. University of Westminster.

TitleIntuitive perception and the competitive advantage of small family businesses: an exploratory study
AuthorsDessi, C., Ng, W., Floris, M. and Cabras, S.
TypeWorking paper
Abstract

We assess the closeness of perceptions between managers and customers of two small family-owned businesses ("FBs") and two larger non-FBs in Sardinia, Italy, in exploring how local retail shops may compete against international superstores. While the decline of small, High Street businesses has been widely reported, we present a more nuanced perspective of their competitiveness by suggesting how these typically family-run businesses may hold a competitive advantage over larger non-FBs based on their welldeveloped "perceptive concordance" with customers. Our findings have scholarly and

managerial implications in the way that both FBs and non-FBs may gain competitive advantage by securing their customers' continuing support.

FileNg_2011.pdf
YearMar 2011
PublisherUniversity of Westminster
Publication dates
PublishedMar 2011
Web address (URL)http://www.westminster.ac.uk/about-us/schools/business/research/working-paper-series/?a=95872

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