|Title||Everyday talk: investigating media consumption and identity amongst school children|
This paper refers to research investigating the significance of teen engagement with media and popular culture within the everyday environment of a multi-ethnic secondary school. Involved here is an interest in the formation and negotiation of the young informants’ identities. It is argued that the social significance of media and popular culture can be explored by adopting an ethnographic research model that engages with everyday social interaction and social processes. A set of research methods is proposed for exploring the use value and symbolic value of media and popular culture for different teen consumers. The research model presented enables an investigation of everyday media use that extends beyond the focus on interaction between the text and the consumer commonly found in media consumption studies.
|Keywords||Media and popular culture consumption, identity, interaction, everyday life, media ethnography|
|Journal citation||4 (1)|
|Web address (URL)||http://www.participations.org/Volume%204/Issue%201/4_01_dover.htm|