Local accounts: authoring the critical marketing thesis

Bettany, S. 2007. Local accounts: authoring the critical marketing thesis. in: Saren, M., Maclaran, P., Goulding, C., Elliott, R., Shankar, A. and Catterall, M. (ed.) Critical marketing: defining the field Butterworth Heinemann. pp. 69-82

Chapter titleLocal accounts: authoring the critical marketing thesis
AuthorsBettany, S.
EditorsSaren, M., Maclaran, P., Goulding, C., Elliott, R., Shankar, A. and Catterall, M.
Book titleCritical marketing: defining the field
Page range69-82
Year2007
PublisherButterworth Heinemann
Publication dates
Published2007
ISBN9780750680660

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