Trust in financial services business relationships

Cultural perspectives: Chinese perceptions of UK hotel service quality
Wang, Y., Royo Vela, M. and Tyler, K. 2008. Cultural perspectives: Chinese perceptions of UK hotel service quality. International Journal of Culture, Tourism and Hospitality Research. 2 (4), pp. 312-329. https://doi.org/10.1108/17506180810908970

Marketing relationships in financial services business markets: the global hedge fund industry
Tyler, K. 2008. Marketing relationships in financial services business markets: the global hedge fund industry. Journal of Customer Behaviour. 7 (4), pp. 293-313.

Business-to-business adoption of eCommerce in China
Tan, J., Tyler, K. and Manica, A. 2007. Business-to-business adoption of eCommerce in China. Information & Management. 44 (3), pp. 332-351. https://doi.org/10.1016/j.im.2007.04.001

The role of trust in financial services business relationships
Tyler, K. and Stanley, E. 2007. The role of trust in financial services business relationships. Journal of Services Marketing. 21 (5), pp. 334-344. https://doi.org/10.1108/08876040710773642

SME's adoption of B2B eCommerce in the North, South and West of China
Tyler, K., Manica, A., Tan, J., Zhao, L. and Lynch, J. 2007. SME's adoption of B2B eCommerce in the North, South and West of China. Academy of Marketing Conference (AM2007). Egham, Surrey, UK 03-06 Jul 2007

Analysis of business-to-business adoption of e-commerce in Turkey
Lynch, J., Tyler, K. and Levent, U. 2007. Analysis of business-to-business adoption of e-commerce in Turkey. in: B2B Marketing Masterclass, Business to Business in the 21st Century, 14 December 2007, Leicester Business School Leicester, UK Leicester Business School.

UK student banking revisited: influences and the decision-making process
Tank, J. and Tyler, K. 2005. UK student banking revisited: influences and the decision-making process. Journal of Financial Services Marketing. 10 (2), pp. 152-164. https://doi.org/10.1057/palgrave.fsm.4770182

Characterizing online and off-line communications in business relationships
Trimble, A., Tyler, K. and Schurr, P. 2003. Characterizing online and off-line communications in business relationships. 19th Industrial Marketing & Purchasing Conference. Lugano, Switzerland 03-05 Sep 2003

The problem of time in financial services business markets: a conceptual approach
Stanley, E. and Tyler, K. 2002. The problem of time in financial services business markets: a conceptual approach. International Journal of Bank Marketing. 20 (5), pp. 227-241. https://doi.org/10.1108/02652320210437670

Marketing OTC equity derivatives: the role of relationships
Tyler, K. and Stanley, E. 2002. Marketing OTC equity derivatives: the role of relationships. International Journal of Bank Marketing. 20 (2), pp. 67-75. https://doi.org/10.1108/02652320210419670

Corporate banking: the strategic impact of boundary spanner effectiveness
Tyler, K. and Stanley, E. 2001. Corporate banking: the strategic impact of boundary spanner effectiveness. International Journal of Bank Marketing. 19 (6), pp. 246-261. https://doi.org/10.1108/EUM0000000006023