Marketing and Feminism: Current Issues and Research
Catterall, M., Maclaran, P. and Stevens, L. (ed.) 2000. Marketing and Feminism: Current Issues and Research. London Routledge.
Catterall, M., Maclaran, P. and Stevens, L. (ed.) 2000. Marketing and Feminism: Current Issues and Research. London Routledge.
| Title | Marketing and Feminism: Current Issues and Research |
|---|---|
| Editors | Catterall, M., Maclaran, P. and Stevens, L. |
| Abstract | This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts |
| Year | 2000 |
| Publisher | Routledge |
| Place of publication | London |
| ISBN | 9780415219730 |