Marketing and Feminism: Current Issues and Research

Catterall, M., Maclaran, P. and Stevens, L. (ed.) 2000. Marketing and Feminism: Current Issues and Research. London Routledge.

TitleMarketing and Feminism: Current Issues and Research
EditorsCatterall, M., Maclaran, P. and Stevens, L.
Abstract

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts

Year2000
PublisherRoutledge
Place of publicationLondon
ISBN9780415219730

Permalink - https://westminsterresearch.westminster.ac.uk/item/9y747/marketing-and-feminism-current-issues-and-research


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