@THEVIEWER: Analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster

D'heer, E. and Verdegem, P. 2016. @THEVIEWER: Analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster. New Media & Society. 18 (10), pp. 2287-2304. https://doi.org/10.1177/1461444815583462

Title@THEVIEWER: Analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster
TypeJournal article
AuthorsD'heer, E. and Verdegem, P.
Abstract

This study is built around the appointment of a dedicated “conversation manager” at the Flemish public broadcaster VRT. We focus on (1) the impact of the conversation manager on Twitter activity of the viewers and (2) the impact of the tweeting audience in the newsroom. Our framework combines journalistic as well as social media logics in Bourdieu’s field framework, for which we combine Twitter data and newsroom inquiry. The network analysis of Twitter activity shows the impact of the conversation manager, although his activities are primarily guided by traditional journalistic values. In turn, the tweeting audience impacts newsroom practices, predominantly as an indicator of audience appreciation. To conclude, social media data further complicate the definition and understanding of “the public.”

KeywordsAudience, field theory, journalism, media logic, network analysis, television, Twitter
JournalNew Media & Society
Journal citation18 (10), pp. 2287-2304
ISSN1461-4448
Year2016
PublisherSage
Accepted author manuscript
Digital Object Identifier (DOI)https://doi.org/10.1177/1461444815583462
Publication dates
Published online24 Apr 2015
Published in print2016

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