|Title||’Living’ the corporate identity: Case studies from the creative industry|
|Authors||Andriopoulos, C. and Gotsi, M.|
Two case studies of well-reputed creative organizations examine the processes involved in managing employees' identification with the desired corporate identity. Findings illustrate that the creative organizations under study use the ‘bonding’, ‘inspirationalizing’ and ‘breaking new grounds’ processes to encourage employee identification with the key values and behaviors their organizations aim to project to their stakeholders. The proposed framework provides academics and practitioners with further insight on processes that are actually applied in practice to cater for employees' need for inclusion and create emotional contract with the desired identity.
|Journal||Corporate Reputation Review|
|Journal citation||4 (2), pp. 144-154|
|Digital Object Identifier (DOI)||https://doi.org/10.1057/palgrave.crr.1540139|