Health Public Relations

Aylesworth-Spink, S. 2019. Health Public Relations. in: Brunner, B.R. (ed.) Public Relations Theory: Application and Understanding Wiley. pp. 203-218

Chapter titleHealth Public Relations
AuthorsAylesworth-Spink, S.
EditorsBrunner, B.R.
Abstract

This chapter reviews theories that relate to health public relations. Given the complexities and deep societal implications of health, health care and disease, drawing from a range of not only public relations but social theories offer the wide scope needed to analyze the ways that health public relations shapes the world around us. Such an interdisciplinary
approach helps scholars examine and question the role of public relations as a rapidly changing social force.

The following theories are reviewed with examples of studies and practices to illustrate each: risk communication theory, cultural theory of risk communication, relationship theory of risk, uncertainty management theory, uncertainty reduction theory, problem integration theory, narrative theory, organization-public relationship theory and situational theory of publics. The chapter ends with discussion questions and suggested further reading.

Keywordshealth public relations, PR, PR theories
Book titlePublic Relations Theory: Application and Understanding
Page range203-218
Year2019
PublisherWiley
Publication dates
Published19 Apr 2019
ISBN9781119373155

Related outputs

The Failure of Public Relations during a Pandemic Outbreak: Using Actor-Network Theory to Highlight the News Media as a complex mediator
Aylesworth-Spink, S. 2017. The Failure of Public Relations during a Pandemic Outbreak: Using Actor-Network Theory to Highlight the News Media as a complex mediator. Public Relations Journal. 11 (2), pp. 1-17.

Finding Hope in Media Hype: The Challenges of Crisis Communications During Disease Outbreak
Aylesworth-Spink, S. 2017. Finding Hope in Media Hype: The Challenges of Crisis Communications During Disease Outbreak. Research Journal of the Institute for Public Relations. 3 (2).

Protecting the Herd: An Analysis of Public Relations Responses to the 2015 Measles Outbreak Originating at Disneyland and Disney California Adventure Park
Aylesworth-Spink, S. 2016. Protecting the Herd: An Analysis of Public Relations Responses to the 2015 Measles Outbreak Originating at Disneyland and Disney California Adventure Park. Case Studies in Strategic Communication. 5 (10), pp. 191-219 10.

Take the lead from students
Aylesworth-Spink, S. 2016. Take the lead from students. New Vistas. 2 (2), pp. 12-15.

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