Entangled Practices: Governance, Sustainable Technologies, and Energy Consumption

Ozaki, R. and Shaw, I. 2014. Entangled Practices: Governance, Sustainable Technologies, and Energy Consumption. Sociology: the Journal of the British Sociological Association. 48 (3), pp. 590-605. doi:10.1177/0038038513500101

TitleEntangled Practices: Governance, Sustainable Technologies, and Energy Consumption
AuthorsOzaki, R. and Shaw, I.
Abstract

In this article we provide a timely account of how sustainable technologies become entangled with cultural practices and thus co-evolve, influencing energy consumption. In doing so, we critique the approach current UK policy takes towards energy renewal and carbon reduction. We investigate the effectiveness of the social housing sector’s efforts to implement environmental policy initiatives that use a technology-driven approach. By looking at how social housing residents consume energy as part of domestic practices, we identify tensions between strategies to influence energy consumption by a housing association, and the ways residents incorporate sustainable technologies into everyday practices. Our findings reveal how sustainable technologies become enrolled in established practices: residents creatively develop novel routine strategies to accommodate new technologies to their daily routines. We contend that policy efforts to engender ‘behaviour change’ through a technology-driven approach have limitations. This approach ignores how practices become entangled, affecting energy consumption.

JournalSociology: the Journal of the British Sociological Association
Journal citation48 (3), pp. 590-605
ISSN0038-0385
Year2014
PublisherSage
Digital Object Identifier (DOI)doi:10.1177/0038038513500101
Publication dates
Published in printJun 2014
Published online13 Sep 2013
Published13 Sep 2013

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