Residents’ support for the Olympic Games: Single Host-City versus Multiple Host-City bid arrangements

Bakhsh, J., Potwarka, L.R., Nunkoo, R. and Sunnassee, V. 2018. Residents’ support for the Olympic Games: Single Host-City versus Multiple Host-City bid arrangements. Journal of Hospitality Marketing & Management. 27 (5), pp. 544-560. https://doi.org/10.1080/19368623.2018.1398119

TitleResidents’ support for the Olympic Games: Single Host-City versus Multiple Host-City bid arrangements
TypeJournal article
AuthorsBakhsh, J., Potwarka, L.R., Nunkoo, R. and Sunnassee, V.
Abstract

This study explored the efficacy of an extant resident support model developed by Gursoy and Kendall (2006) in a hypothetical Olympic Single Host-City and Multiple Host-City bid arrangement. Participants were undergraduate students enrolled in two Ontario universities and randomly assigned into one of two hypothetical 2028 Summer Olympic Games bid arrangements: (1) SHC – Toronto, and (2) MHC – Toronto and Montreal. Results revealed the extant model did not perform well in the MHC bid arrangement. Findings suggest the relative importance of perceived benefits and costs in garnering support from residents may differ between SHC and MHC bid arrangements. Implications for the design and exploration of MHC resident support models for the Olympic Games are discussed. This is the first study to explore resident support in a MHC bid context. The study sets the scene for research following this new IOC development and informs future studies on this important topic.

JournalJournal of Hospitality Marketing & Management
Journal citation27 (5), pp. 544-560
ISSN1936-8623
Year2018
PublisherTaylor & Francis
Accepted author manuscript
Digital Object Identifier (DOI)https://doi.org/10.1080/19368623.2018.1398119
Publication dates
Published online06 Dec 2017
Published06 Dec 2017
Published in print2018

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