|Title||Reproduction of Gender Ideology in Russian Consumer Culture: the Iconography of the ‘Russian Mother’|
Mass-mediated marketplace images (for example, in advertisements) construct cultural norms through which we form our identities and ultimately, our consumption preferences. They produce and reproduce gender ideologies, ideas and ideals of motherhood practice that shape everyday lives. Nevertheless, the whole process of this ideological production and reproduction depends on cultural context and deeply enrooted cultural mechanisms. Exploring this relation, this thesis analyses Russian consumer culture in terms of the production and reproduction of gender and motherhood ideologies using the lenses of consumer culture theory and feminism.
|Publisher||University of Westminster|
|Digital Object Identifier (DOI)||https://doi.org/10.34737/qq4w0|