Fashion Trend Forecasting

Holland, G. and Jones, R. 2017. Fashion Trend Forecasting. London Laurence King.

TitleFashion Trend Forecasting
TypeScholarly edition
AuthorsHolland, G. and Jones, R.

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Keywordsfashion trend forecasting research
PublisherLaurence King
Publication dates
Published27 Jul 2017
Place of publicationLondon

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