Dwyer, P. and Zhang, D. 2020. An Extraordinary Duckling B2B Magazines as Information and Networking Tools for Professionals. in: Stenadori, M. and Holmes, T. (ed.) The Handbook of Magazine Studies Hoboken Wiley-Blackwell. pp. 120-136
| Chapter title | An Extraordinary Duckling B2B Magazines as Information and Networking Tools for Professionals |
|---|---|
| Authors | Dwyer, P. and Zhang, D. |
| Editors | Stenadori, M. and Holmes, T. |
| Abstract | Business-to-Business (B2B) journals have been seen as the homeliest and least important sibling in the family of magazine publishing. The B2B sector is, however, an extraordinary duckling because of its monetary focus, professional information and networking utilities and richness of product offerings. |
| Keywords | Trade press, B2B publishing, journalism, media management, digitisation, networking |
| Book title | The Handbook of Magazine Studies |
| Page range | 120-136 |
| Year | 2020 |
| Publisher | Wiley-Blackwell |
| Publication dates | |
| Published in print | 02 Apr 2020 |
| Place of publication | Hoboken |
| Edition | First |
| Series | Handbooks in Communication and Media |
| ISBN | 9781119151524 |
| Digital Object Identifier (DOI) | https://doi.org/10.1002/9781119168102.ch9 |
| Web address (URL) | https://www.wiley.com/en-gb/The+Handbook+of+Magazine+Studies-p-9781119151524 |