An Extraordinary Duckling B2B Magazines as Information and Networking Tools for Professionals

Dwyer, P. and Zhang, D. 2020. An Extraordinary Duckling B2B Magazines as Information and Networking Tools for Professionals. in: Stenadori, M. and Holmes, T. (ed.) The Handbook of Magazine Studies Hoboken Wiley-Blackwell. pp. 120-136

Chapter titleAn Extraordinary Duckling B2B Magazines as Information and Networking Tools for Professionals
AuthorsDwyer, P. and Zhang, D.
EditorsStenadori, M. and Holmes, T.
Abstract

Business-to-Business (B2B) journals have been seen as the homeliest and least important sibling in the family of magazine publishing. The B2B sector is, however, an extraordinary duckling because of its monetary focus, professional information and networking utilities and richness of product offerings.

KeywordsTrade press, B2B publishing, journalism, media management, digitisation, networking
Book titleThe Handbook of Magazine Studies
Page range120-136
Year2020
PublisherWiley-Blackwell
Publication dates
Published in print02 Apr 2020
Place of publicationHoboken
EditionFirst
SeriesHandbooks in Communication and Media
ISBN9781119151524
Web address (URL)https://www.wiley.com/en-gb/The+Handbook+of+Magazine+Studies-p-9781119151524

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