Universal - but not necessarily useful

Goodwin, P. 2020. Universal - but not necessarily useful. in: Savage, P., Medina, M. and Ferrell Lowe, G. (ed.) Universalism in Public Service Media Nordicom. pp. 25-36

Chapter titleUniversal - but not necessarily useful
AuthorsGoodwin, P.
EditorsSavage, P., Medina, M. and Ferrell Lowe, G.
Abstract

This chapter scrutinises the universal service aspect of public service broadcasting historically. It argues that it was always limited to two quite narrow principles: geographical universality and universality of appeal. Both principles were, from the beginning, vague or ambiguous in definition and operated with caveats and exceptions. Even in the rough and ready fashion in which they did operate, both principles have became increasingly irrelevant in practice. Therefore the universal service mission is an anachronistic starting point for addressing the very real challenges and opportunities that advocates of public service media must address today.

Keywordspublic service broadcasting
communication history
universal service
BBC
geographical universlity
universality of appeal
Book titleUniversalism in Public Service Media
Page range25-36
Year2020
PublisherNordicom
Publication dates
PublishedJun 2020
ISBN9789188855268
Web address (URL)https://www.nordicom.gu.se

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