|Chapter title||Universal - but not necessarily useful|
|Editors||Savage, P., Medina, M. and Ferrell Lowe, G.|
This chapter scrutinises the universal service aspect of public service broadcasting historically. It argues that it was always limited to two quite narrow principles: geographical universality and universality of appeal. Both principles were, from the beginning, vague or ambiguous in definition and operated with caveats and exceptions. Even in the rough and ready fashion in which they did operate, both principles have became increasingly irrelevant in practice. Therefore the universal service mission is an anachronistic starting point for addressing the very real challenges and opportunities that advocates of public service media must address today.
|Keywords||public service broadcasting|
|universality of appeal|
|Book title||Universalism in Public Service Media|
|Web address (URL)||https://www.nordicom.gu.se|