Czarnecka, B. and Massaro, M.R. 2021. Why do students dislike research methods modules and what to do about it? in: Brennan, R. (ed.) Teaching Marketing Edward Elgar. pp. 201-221
| Chapter title | Why do students dislike research methods modules and what to do about it? |
|---|---|
| Authors | Czarnecka, B. and Massaro, M.R. |
| Editors | Brennan, R. |
| Book title | Teaching Marketing |
| Page range | 201-221 |
| Year | 2021 |
| Publisher | Edward Elgar |
| Publication dates | |
| Published | 19 Nov 2021 |
| ISBN | 9781789907889 |
| 9781035308132 | |
| 9781789907896 | |
| Digital Object Identifier (DOI) | https://doi.org/10.4337/9781789907896.00016 |