England Home and Beauty - ACE052.2

Row of 1920s houses with period cars, etc. "Britain’s greatness appears inseparable from Britain’s conservatism, yet the modern style cannot be one of those which England will in the long run refuse for it is a simple and a rational style." Other buildings, exterior details such as the sunrise front gate, motifs in windows, curved glass walls. Interiors dining rooms, ornaments: "Style, and the so-called modern movement in design doesn’t really matter in a woman’s own home. What she does not like should be out of it." Semi-detached houses. The 1931 Board of Trade’s Art and Industry Committee under Lord Gorell stresses that British design will not improve until British citizens are brought up to be more design conscious. Radios, fireplaces, living room interiors: radio broadcast asks listeners to consider their house’s interior design is of the twentieth century. Cars. Large house. Statuary. Pictures of cars. Women dressed in 1930s fashions. Cigarette cases. Advertising images of furniture. "Snobbery. The wish to imitate … an envied class … [it] could be a great help to the growing modern movement … if only more members of the upper class would give up Chippendale…" Carpet and rug design. Curtains. Carved wood. Ceramic designs by Duncan Grant, John Armstrong, Graham Sutherland and Laura Knight. "… good design helps to make our lives fuller, happier, and more intense…" Mock Tudor village hall from 1933. Houses. Blocks of flats. "It is strange that there should still be such multitudes of people with a violent antipathy towards the modern flat. They will insist that the working class flat is unwholesome in appearance but surely something had to be done to rehouse these masses of people who, for too long, have been left to stagnate in vermin infested slum areas." Photographs from exhibition on architecture. Photographs of domestic interiors. Catalogue of "The ‘New Type’ Economical Furniture".