A Sign is a Fine Investment - ACE136.4

The woman’s flat: television advertisement for British meat, television advertisement for tea. Work (a man delivering coal) can be shown if it is not related to the product. The Economist (1921), Osram Lightbulbs, which emphasises the Britishness of the product, rather than the labour of its production, and is shown from the point of view of someone not of the (working) class that produces the product. "The relation between economic forces, nationalistic ideas and the image of industrial work, is shown particularly clearly through changes in the image of women working." Advertisements during World War II and post-war, the latter promoting women’s work in the home and consumer goods for the home market. Advertising directed at particular target audiences. Family centred television advertisements for DIY and for home furnishing. The importance of domestic goods means that housework can be shown in detail (television advertisement for "Flash" cleaner (1960), Proctor & Gamble) as the work is actually consumption of the product.