Marketing the Arts. Foundation for success - ACE173.8

Caption: "Part Four. Your Marketing Action Plan." Commentary says that having thought through the strategy and completed the marketing plan, an organisation is ready to put the plan into action, involving its marketing team. Merseyside activities. Foster’s VO says that it’s crucial to ensure that visitors enjoy their experiences. Runyard says that there is often a communications gap between management-identified problems and the solutions that marketing staff are expected to provide; it is essential to bridge that gap and to set achievable targets. Extemporary Dance Theatre. Maitland’s VO says that developing audiences is very important to an organisations’ future. Harlock talking about qualities required in marketing staff. Honeyman at work. Her VO talking about collaborative effort. Brewster on the difference between publicity and marketing. MacLeary in the theatre. Her VO stresses the importance of seeking advice. Grahame says that success in marketing comes with common sense, practicality and a sense of humour. Credits.