Brand risks in the era of social media

Bushell, C. 2022. Brand risks in the era of social media. SSRN. https://doi.org/10.2139/ssrn.4080009

TitleBrand risks in the era of social media
AuthorsBushell, C.
Abstract

Bushell, C, Brand Risks in the era of Social Media (April 1, 2022). Available at SSRN: https://ssrn.com/abstract=4080009 or http://dx.doi.org/10.2139/ssrn.4080009

JournalSSRN
ISSN1556-5068
Year2022
PublisherSSRN
Digital Object Identifier (DOI)https://doi.org/10.2139/ssrn.4080009
Web address (URL)https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4080009
Publication dates
Published01 Apr 2022

Related outputs

The Impact of Metaverse on Branding and Marketing
Bushell, C. 2022. The Impact of Metaverse on Branding and Marketing. SSRN. https://doi.org/10.2139/ssrn.4144628

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