Brand risks in the era of social media
Bushell, C. 2022. Brand risks in the era of social media. SSRN. https://doi.org/10.2139/ssrn.4080009
Bushell, C. 2022. Brand risks in the era of social media. SSRN. https://doi.org/10.2139/ssrn.4080009
| Title | Brand risks in the era of social media |
|---|---|
| Authors | Bushell, C. |
| Abstract | Bushell, C, Brand Risks in the era of Social Media (April 1, 2022). Available at SSRN: https://ssrn.com/abstract=4080009 or http://dx.doi.org/10.2139/ssrn.4080009 |
| Journal | SSRN |
| ISSN | 1556-5068 |
| Year | 2022 |
| Publisher | SSRN |
| Digital Object Identifier (DOI) | https://doi.org/10.2139/ssrn.4080009 |
| Web address (URL) | https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4080009 |
| Publication dates | |
| Published | 01 Apr 2022 |