Digital Marketing in Luxury Fashion: From Crisis to Strength : WestminsterResearch

Publication dates
Chapter title	Digital Marketing in Luxury Fashion: From Crisis to Strength
Authors	Mekonnen, A. and Larner, L.
Editors	Ozuem, W. and Ranfagni, S.
Book title	The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
Page range	199-219
Year	2021
Publisher	Palgrave Macmillan
Published	18 Jul 2021
ISBN	9783030703233
	9783030703240
Digital Object Identifier (DOI)	https://doi.org/10.1007/978-3-030-70324-0_9

Related outputs

‘Exclusivity dared’, Impact of digital marketing on luxury fashion brands
Mekonnen, A. and Larner, L. 2018. ‘Exclusivity dared’, Impact of digital marketing on luxury fashion brands. in: Ozuem, W. and Azemi, Y. (ed.) Digital Marketing Strategies for Fashion and Luxury Brands IGI Global. pp. 165-177

Digital Marketing Strategy for Affinity Marketing: Utilising the New Marketing Arena
Mekonnen, A. 2016. Digital Marketing Strategy for Affinity Marketing: Utilising the New Marketing Arena. in: Ozuem, W. and Bowen, G. (ed.) Competitive Social Media Marketing Strategies IGI Global.

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