Digital Marketing in Luxury Fashion: From Crisis to Strength

Mekonnen, A. and Larner, L. 2021. Digital Marketing in Luxury Fashion: From Crisis to Strength. in: Ozuem, W. and Ranfagni, S. (ed.) The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces Palgrave Macmillan. pp. 199-219

Chapter titleDigital Marketing in Luxury Fashion: From Crisis to Strength
AuthorsMekonnen, A. and Larner, L.
EditorsOzuem, W. and Ranfagni, S.
Book titleThe Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
Page range199-219
Year2021
PublisherPalgrave Macmillan
Publication dates
Published18 Jul 2021
ISBN9783030703233
9783030703240
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-030-70324-0_9

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