The Art of Meaningful Universal Values

Tungtakanpoung, M. and Postoyeva, M. 2023. The Art of Meaningful Universal Values. Journal of Business, Ethics and Society. 3 (issue 1).

TitleThe Art of Meaningful Universal Values
TypeJournal article
AuthorsTungtakanpoung, M. and Postoyeva, M.
Abstract

This article explores the relationship between individual and organisational values in order to create a positive performance outcome. Meaningful organisational cultures based on intrinsic values have been found to increase staff engagement and create a happy workforce, which in turn leads to improved customer service and loyalty. Yet, organisations struggle to develop such cultures. This paper is focused on the relationship between intrinsic values and organisational cultural values, which are seen as a part of the value-based management model. The study of organisational and individual values in the airline industry is particularly under-theorised and under investigated. So, the case studies of Thai Airways and South West Airlines are used to illustrate how organisational culture can be enhanced through recognising and incorporating real and intrinsic values.

The paper contributes to knowledge as it shows how a more meaningful culture can be developed through incorporating individuals’ spiritual beliefs into organisational values. It further contributes to knowledge by exploring how such meaningful organisational cultures can make organisations more resilient and adaptable in the new ever changing, unpredictable and demanding environment. Theoretical conclusions, explaining the observed phenomena are also made.

Keywordsorganisational culture
strategy
values
universal value-based model
work environment
JournalJournal of Business, Ethics and Society
Journal citation3 (issue 1)
Year2023
PublisherBML Bunjal University
Accepted author manuscript
License
All rights reserved
File Access Level
Open (open metadata and files)
Web address (URL)https://journal.bmu.edu.in/browse-journal-vol-3-issue-1#The%20Art%20of%20Meaningful%20Universal%20Values:%20Case%20Study%20Analysis
Publication dates
Published01 Apr 2023

Permalink - https://westminsterresearch.westminster.ac.uk/item/w29yz/the-art-of-meaningful-universal-values


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