Advance booking across channels: the effects on dynamic pricing

Bigne, E., Nicolau, J.L. and William, E. 2021. Advance booking across channels: the effects on dynamic pricing. Tourism Management . 86 (October), p. 104341. https://doi.org/10.1016/j.tourman.2021.104341

TitleAdvance booking across channels: the effects on dynamic pricing
TypeJournal article
AuthorsBigne, E., Nicolau, J.L. and William, E.
Abstract

This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1,085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed.

KeywordsAdvance booking
distribution channels
hotel websites
OTAs
pricing
omnichannel
JournalTourism Management
Journal citation86 (October), p. 104341
ISSN0261-5177
1879-3193
Year2021
PublisherElsevier
Publisher's version
License
CC BY-NC-ND 4.0
File Access Level
Open (open metadata and files)
Digital Object Identifier (DOI)https://doi.org/10.1016/j.tourman.2021.104341
Publication dates
Published online16 Apr 2021
Published in printOct 2021

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