Jimenez-Zarco, A.I., Rospigliosi, A., Martinez-Ruiz, M.P. and Izquierdo-Yusta, A. 2017. Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis. in: Socio-Economic Perspectives of Consumer Engagement and Buying Behaviour IGI Global.
| Chapter title | Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis |
|---|---|
| Authors | Jimenez-Zarco, A.I., Rospigliosi, A., Martinez-Ruiz, M.P. and Izquierdo-Yusta, A. |
| Abstract | Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the market- ing of big data. Much has been speculated, but academic journals have published little about Marketing 4.0. Maybe, because the total understanding of Marketing 4.0 requires: firstly, a depth knowledge about the evolution of marketing, especially about Marketing 3.0, and secondly, an analysis of how a range of technology –not only the Internet and social media- can be used to design marketing strategies that enhance the brand-consumer relationship. Taking into account how consumers’ behavior has been chang- ing since the beginning of this century, this chapter seeks to review Marketing 4.0 concepts, analyzing how big data can be used to enhance the consumer-brand relationship. |
| Book title | Socio-Economic Perspectives of Consumer Engagement and Buying Behaviour |
| Year | 2017 |
| Publisher | IGI Global |
| Publication dates | |
| Published | 06 Jan 2017 |
| ISBN | 9781522521402 |
| 9781522521396 | |
| Digital Object Identifier (DOI) | https://doi.org/10.4018/978-1-5225-2139-6.ch005 |
| Web address (URL) | https://research.brighton.ac.uk/en/publications/f28e2add-933b-4d6a-971e-4e0831373f47 |
| Journal | Socio-Economic Perspectives of Consumer Engagement and Buying Behaviour |
What is the role of ChatGPT and other large language model AI in Higher Education?
Rospigliosi, Pericles Asher 2024. What is the role of ChatGPT and other large language model AI in Higher Education? Interactive Learning Environments. 32 (2), pp. 393-394. https://doi.org/10.1080/10494820.2024.2330836
Classifications in our interactive learning environments need careful critical scrutiny
Rospigliosi, A. 2023. Classifications in our interactive learning environments need careful critical scrutiny. Interactive Learning Environments. 31 (2), pp. 591-592. https://doi.org/10.1080/10494820.2023.2189799
Artificial intelligence in teaching and learning
Rospigliosi, A. 2023. Artificial intelligence in teaching and learning. Interactive Learning Environments. 31 (1), pp. 1-3. https://doi.org/10.1080/10494820.2023.2180191
Adopting the metaverse for learning environments means more use of deep learning artificial intelligence: this presents challenges and problems
Rospigliosi, A. 2022. Adopting the metaverse for learning environments means more use of deep learning artificial intelligence: this presents challenges and problems. Interactive Learning Environments. 30 (9), pp. 1573-1576. https://doi.org/10.1080/10494820.2022.2132034
Why we need critical pedagogy in post pandemic interactive learning environments
Rospigliosi, A. 2022. Why we need critical pedagogy in post pandemic interactive learning environments. Interactive Learning Environments. 30 (5), pp. 779-781. https://doi.org/10.1080/10494820.2022.2079277
Vocationalism in British Higher Education for a knowledge based economy
Rospigliosi, A. 2022. Vocationalism in British Higher Education for a knowledge based economy. in: Rein, V. and Wildt, J. (ed.) Discourses, Perspectives, Implications, and Options for Science and Practice Verlag Barbara Budrich. pp. 207-232
Metaverse or Simulacra? Roblox, Minecraft, Meta and the turn to virtual reality for education, socialisation and work
Rospigliosi, A. 2022. Metaverse or Simulacra? Roblox, Minecraft, Meta and the turn to virtual reality for education, socialisation and work. Interactive Learning Environments. 30 (1), pp. 1-3. https://doi.org/10.1080/10494820.2022.2022899
Learning from the quantified self
Rospigliosi, A. 2021. Learning from the quantified self. Interactive Learning Environments. 29 (7), pp. 1059-1061. https://doi.org/10.1080/10494820.2021.1994759
Accelerated modernity
Rospigliosi, A. and Raza-Mejia, S. 2021. Accelerated modernity. in: Cobanoglu, C. and Corte, V.D. (ed.) Advances in global services and retail management: volume 2 University of South Florida M3 Publishing.
Action learning for neighbourhood improvement – from practice to theory
Rospigliosi, A. and Bourner, T. 2021. Action learning for neighbourhood improvement – from practice to theory. Action Learning: Research and Practice. 18 (2), pp. 136-150. https://doi.org/10.1080/14767333.2021.1930514
The risk of algorithmic injustice for interactive learning environments
Rospigliosi, A. 2021. The risk of algorithmic injustice for interactive learning environments. Interactive Learning Environments. 29 (4), pp. 523-526. https://doi.org/10.1080/10494820.2021.1940485
The Fully Functioning University (Great Debates in Higher Education)
Bourner, T., Rospigliosi, A. and Heath, L. 2020. The Fully Functioning University (Great Debates in Higher Education). Emerald Publishing Limited.
Digital transformation of education: can an online university function fully?
Rospigliosi, A. 2020. Digital transformation of education: can an online university function fully? Interactive Learning Environments. 28 (8), pp. 945-947. https://doi.org/10.1080/10494820.2020.1843240
How the coronavirus pandemic may be the discontinuity which makes the difference in the digital transformation of teaching and learning
Rospigliosi, A. 2020. How the coronavirus pandemic may be the discontinuity which makes the difference in the digital transformation of teaching and learning. Interactive Learning Environments. 28 (4), pp. 383-384. https://doi.org/10.1080/10494820.2020.1766753
A Graduate’s Guide to Finding Employment. 2nd edition
Rospigliosi, A., Greener, S. and Bourner, T. 2019. A Graduate’s Guide to Finding Employment. 2nd edition. Book Boon.
Researcher development in universities: Origins and historical context
Rospigliosi, A. and Bourner, T. 2019. Researcher development in universities: Origins and historical context. London Review of Education. 17 (2), pp. 206-222. https://doi.org/10.18546/lre.17.2.08
The Digital Marketing Power of Transmedia
Francis, S., Rospigliosi, A. and Samuel, B. 2019. The Digital Marketing Power of Transmedia. in: Transmedia Earth Conference pp. 235-256
Learning about learning: how demonstrating a willingness and ability to learn may be key
Rospigliosi, A. 2019. Learning about learning: how demonstrating a willingness and ability to learn may be key. Interactive Learning Environments. 26 (8), pp. 989-990. https://doi.org/10.1080/10494820.2018.1527534
The role of social media as a learning environment in the fully functioning university: preparing for Generation Z
Rospigliosi, A. 2019. The role of social media as a learning environment in the fully functioning university: preparing for Generation Z. Interactive Learning Environments. 27 (4), pp. 429-431. https://doi.org/10.1080/10494820.2019.1601849
Origins of the ethos of action learning
Bourner, T. and Rospigliosi, A. 2019. Origins of the ethos of action learning. Action Learning: Research and Practice. 16 (3), pp. 238-253. https://doi.org/10.1080/14767333.2019.1619516
Editorial - Why do I care about interactive learning environments?
Rospigliosi, A. 2018. Editorial - Why do I care about interactive learning environments? Interactive Learning Environments. 26 (1), pp. 1-2. https://doi.org/10.1080/10494820.2018.1410761
The fully-functioning university and its contribution to society
Bourner, T., Rospigliosi, A. and Heath, L. 2017. The fully-functioning university and its contribution to society. Higher Education Review. 49 (2), pp. 5-28.
The fully-functioning university and its contribution to the advancement of knowledge
Bourner, T., Rospigliosi, A. and Heath, L. 2016. The fully-functioning university and its contribution to the advancement of knowledge. Higher Education Review. 48 (2), pp. 51-70.
Universities’ engagement with vocationalism: historical perspective
Rospigliosi, A., Bourner, T. and Heath, L. 2016. Universities’ engagement with vocationalism: historical perspective. Journal of Vocational Education and Training. 3 (3), pp. 185-211. https://doi.org/10.13152/ijrvet.3.3.2
Teaching in the second machine age
Rospigliosi, A. 2016. Teaching in the second machine age. Interactive Learning Environments. 24 (8), pp. 1741-1743. https://doi.org/10.1080/10494820.2017.1262142
Learning from each other
Rospigliosi, A. 2016. Learning from each other. Interactive Learning Environments. 24 (1), pp. 1-2. https://doi.org/10.1080/10494820.2015.1128170
Peer to peer learning--showcasing social media research
Huskinson, S., Greener, S.L. and Rospigliosi, A. 2015. Peer to peer learning--showcasing social media research. ALT-C 2015 Conference. Manchester, UK 08 - 10 Sep 2015
The Proceedings of the European Conference on Social Media: ECSM, University of Brighton, UK, 10-11 July 2014
Rospigliosi, A. and Greener, S. 2014. The Proceedings of the European Conference on Social Media: ECSM, University of Brighton, UK, 10-11 July 2014. Academic Conferences.
Research as a transferable skill in higher education
Bourner, T., Heath, L. and Rospigliosi, A. 2014. Research as a transferable skill in higher education. Higher Education Review. 46 (2), pp. 20-46.
The importance of scientific research on happiness and its relevance to Higher Education
Bourner, T. and Rospigliosi, A. 2014. The importance of scientific research on happiness and its relevance to Higher Education. Higher Education Review. 47 (1), pp. 36-55.
101 Activities for happiness workshops
Bourner, T., Grenville-Cleave, B. and Rospigliosi, A. 2014. 101 Activities for happiness workshops. CreateSpace Independent Publishing Platform.
Human capital or signalling, unpacking the graduate premium
Rospigliosi, A., Greener, S., Bourner, T. and Sheehan, M. 2014. Human capital or signalling, unpacking the graduate premium. International Journal of Social Economics. 41 (5), pp. 420-432. https://doi.org/10.1108/ijse-03-2013-0056
The fully-functioning university and its higher education
Bourner, T., Heath, L. and Rospigliosi, A. 2013. The fully-functioning university and its higher education. Higher Education Review. 45 (2), pp. 5-25.
Graduate employability and the propensity to learn in employment: a new vocationalism
Bourner, T., Greener, S. and Rospigliosi, A. 2011. Graduate employability and the propensity to learn in employment: a new vocationalism. Higher Education Review. 43 (5), pp. 5-30.
Preface
Greener, S. and Rospigliosi, A. 2011. Preface. 10th European Conference on e-Learning (ECEL 2011). Brighton, United Kingdom 10 - 11 Nov 2011
Graduate Employment: 333 tips for finding your first job as a graduate
Greener, S.L., Bourner, T. and Rospigliosi, A. 2011. Graduate Employment: 333 tips for finding your first job as a graduate. Ventus Publishing.
Tread softly... making secure steps towards wider adoption of pedagogically-focused e-learning at Brighton Business School
Greener, S. and Rospigliosi, A. 2009. Tread softly... making secure steps towards wider adoption of pedagogically-focused e-learning at Brighton Business School. ALT-C 2009. Manchester, UK 08 - 10 Sep 2009
Implementing blended self-managed action learning for digital entrepreneurs in higher education
Shurville, S. and Rospigliosi, A. 2009. Implementing blended self-managed action learning for digital entrepreneurs in higher education. Action Learning: Research and Practice. 6 (1), pp. 53-61. https://doi.org/10.1080/14767330902731335
Mathematics students' next steps after graduation
Bourner, T., Greener, S. and Rospigliosi, A. 2009. Mathematics students' next steps after graduation. International Journal of Mathematical Education in Science and Technology. 40 (6), pp. 777-793. https://doi.org/10.1080/00207390902971965
Forty Years on: Long-Term Change in the First Destinations of Graduates
Bourner, T. and Rospigliosi, A. 2008. Forty Years on: Long-Term Change in the First Destinations of Graduates. Higher Education Review. 41 (1), pp. 36-59.
Educational technology: an ecumenical stance
Shurville, S.J., Greener, S. and Rospigliosi, A. 2008. Educational technology: an ecumenical stance. International Conference on Information and Communication Technologies in Education (ICICTE 2008). Corfu, Greece 10 - 12 Jul 2008
Strategic learners at a distance
Greener, T., Greener, S. and Rospigliosi, A. 2008. Strategic learners at a distance. 3rd International Conference on e-Learning. Cape Town, South Africa 26 - 27 Jun 2008
Engaging from the inside: Reflections on the value of Social Cognitive Theory for learning in online discussions
Greener, S., Rospigliosi, P.A. and Shurville, S. 2007. Engaging from the inside: Reflections on the value of Social Cognitive Theory for learning in online discussions. 2nd International Conference on e-Learning. Columbia University, New York, NY, USA 19 2007 - 20 Jul 2023
The value of social cognitive theory in online discussion: reflection via a critical incident repertory grid
Rospigliosi, A., Greener, S. L. and Shurville, S. 2007. The value of social cognitive theory in online discussion: reflection via a critical incident repertory grid. International Conference on Information and Communication Technologies in Education (ICICTE 2007). Crete, Greece 12 - 14 Jul 2007
Permalink - https://westminsterresearch.westminster.ac.uk/item/w7620/marketing-4-0-enhancing-consumer-brand-engagement-through-big-data-analysis