Marketing Strategy Principles of Marketing
Srisaracam, N. 2022. Marketing Strategy Principles of Marketing. in: Owusu-Barnaby, A. (ed.) Principles of Marketing London Pearson Education.
Srisaracam, N. 2022. Marketing Strategy Principles of Marketing. in: Owusu-Barnaby, A. (ed.) Principles of Marketing London Pearson Education.
| Chapter title | Marketing Strategy Principles of Marketing |
|---|---|
| Authors | Srisaracam, N. |
| Editors | Owusu-Barnaby, A. |
| Abstract | Revel® for Principles of Marketing, is a comprehensive demonstration of a range of themes from theory to practice, assisting your teaching around the essential concepts of the field. This fully digital edition is a modern, interactive learning resource analogous to the character of this dynamic and diverse discipline, valuing a fresh, practical approach to teaching marketing concepts. The array of engaging interactive features of this Revel will support your teaching in a digital learning environment and challenge your students to think like a marketer. |
| Keywords | Marketing |
| Marketing Strategy | |
| Entrepreneurial Marketing | |
| Book title | Principles of Marketing |
| Year | 2022 |
| Publisher | Pearson Education |
| Publication dates | |
| Published | 05 Jul 2022 |
| Place of publication | London |
| ISBN | 9781292296159 |
| 9781292739182 | |
| Web address (URL) | https://www.pearson.com/en-gb/subject-catalog/p/principles-of-marketing/P200000007234?view=educator&tab=author-bios |