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Preprint: Empirical Analysis of Social Media Influencers’ Effect on Consumer Purchase Intentions and Behavior

Godfried B Adaba, Leah Mwainyekule and Francis Frimpong 2025. Preprint: Empirical Analysis of Social Media Influencers’ Effect on Consumer Purchase Intentions and Behavior. Preprints.org. https://doi.org/10.20944/preprints202504.0722.v1

TitlePreprint: Empirical Analysis of Social Media Influencers’ Effect on Consumer Purchase Intentions and Behavior
AuthorsGodfried B Adaba, Leah Mwainyekule and Francis Frimpong
Year2025
Output mediaPreprints.org
PublisherPreprints.org
Publication dates
Published online08 Apr 2025
Digital Object Identifier (DOI)https://doi.org/10.20944/preprints202504.0722.v1
Web address (URL)https://doi.org/10.20944/preprints202504.0722.v1

Related outputs

Social Media, Transparency and Freedom of Expression
Mwainyekule, L. 2022. Social Media, Transparency and Freedom of Expression. PhD thesis University of Hull Department of Sociology and Social Anthropology

The Pandemic and the Economy of Africa: Conflicting Strategies between Tanzania and Ghana
Mwainyekule, L. and Frimpong, F.B. 2020. The Pandemic and the Economy of Africa: Conflicting Strategies between Tanzania and Ghana. Digital Government: Research and Practice. 1 (4), pp. 1-8 33. https://doi.org/10.1145/3419217

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