Design for Degrowth- Wardrobe Analysis to inform a new business lease model in Fashion and clothing.

Durability in garments is a nuanced idea explored in the fashion industry through the technical testing of garments supported by third-party practitioners in laboratories in a siloed institution. These processes are evaluated in a retail head office, and the results are used to demonstrate aspects of the garment's durability.
This concept of durability will be explored by auditing customers' wardrobes to explore those items that have both physical and emotional durability, the intention is to produce a business model. It has been said that the price paid for a garment is quickly forgotten. (Niinimäki K.2013) after it has been owned for several years.
In a degrowth society, there is a need to explore these attributes and how product developers can ensure their garments meet requirements: they are loved longer and last longer in people's wardrobes and promote long-term sustainability. The area of consumer wardrobe audit and archival research will consider the attachment styles to artefacts, using action research based on an attitude scale linked to clothing items.
This work explores fashion archetypes as identified in the primary research, formulating a new business model which matches product to user. Noting products and emotional durability, this offers new methods of consumer engagement whereby their future use of clothing is accounted for. This will enable multiple user lifetimes as discussed by Kate Fletcher in Opening up the wardrobe (Fletcher K., & Klepp, I.G. 2017).