Dr Frances Ekwulugo

Senior Lecturer

DepartmentManagement and Marketing
Research groupIDEaS

Research outputs

Entrepreneurship and SMEs in London (UK): evaluating the role of black Africans in this emergent sector
Ekwulugo, F. 2006. Entrepreneurship and SMEs in London (UK): evaluating the role of black Africans in this emergent sector. Journal of Management Development. 25 (1), pp. 65-78. doi:10.1108/02621710610637972

International marketing of British education: research on the students' perception and the UK market penetration
Ekwulugo, F. and Binsardi, A. 2003. International marketing of British education: research on the students' perception and the UK market penetration. Marketing Intelligence & Planning. 21 (5), pp. 318-327. doi:10.1108/02634500310490265

Start up and motivation factors in the UK, African and Caribbean SME's: an exploratory study
Cook, M., Ekwulugo, F. and Fallon, G. 2003. Start up and motivation factors in the UK, African and Caribbean SME's: an exploratory study. 4th Annual Conference of the International Academy of African Business and Development (IAABD). London, UK 09-12 Apr 2003

Moderating effects of the internet on marketing development: Sub-Saharan Africa
Ekwulugo, F., Nwankwo, S., Aiyeku, J. and Ogbuehi, A. 2001. Moderating effects of the internet on marketing development: Sub-Saharan Africa. 10th Biennial World Marketing Congress: Global Marketing Issues at the Turn of the Millenium. Cardiff, Wales 28 Jun - 01 Jul 2001

Business Support for Micro Businesses in Nigeria
Ekwulugo, F. and Chang, J. 2013. Business Support for Micro Businesses in Nigeria. International Small Business and Entrepreneurs . Cardiff, Wales 12 - 13 Nov 2013 International Small business and Entrepreneurs.

Achieving the competitive edge with IT: unleashing the African potential
Smith-Hillman, V. and Ekwulugo, F. 2001. Achieving the competitive edge with IT: unleashing the African potential. 2nd Annual Conference, International Academy of African Potential. Washington DC, USA 2001

Apopting E-commerce in small business contexts
Nwankwo, S., Aiyeku, J., Mukhersi, D. and Ekwulugo, F. 2001. Apopting E-commerce in small business contexts. 10th Biennial World Marketing Congress: Global Marketing Issues at the Turn of the Millenium. Cardiff, Wales 28 Jun - 01 Jul 2001

An evaluation of the Kenyan Tourist Board: website marketing in international management
Ekwulugo, F., Muhati, J. and Okoli, P. 2002. An evaluation of the Kenyan Tourist Board: website marketing in international management. 3rd Anuual Conference of the International Academy of African Business and Development (IAABD). Port Elisabeth, South Africa Apr 2002

International marketing of British education: research on international students' perception and the UK market penetration
Ekwulugo, F. and Binsardi, A. 2002. International marketing of British education: research on international students' perception and the UK market penetration. The marketing landscape: signs for the future: Academy of Marketing Conference. Nottingham, UK 02-05 Jul 2002

Allying for quality excellence: scope for expert systems in supplier quality management
Nwankwo, S., Obidigbo, B. and Ekwulugo, F. 2002. Allying for quality excellence: scope for expert systems in supplier quality management. International Journal of Quality & Reliability Management. 19 (2), pp. 187-205. doi:10.1108/02656710210413516

Examining the limits to flexibility in Africa
Ekwulugo, F. and Johnson, J. 2003. Examining the limits to flexibility in Africa. 4th Annual Conference of the International Academy of African Business and Development (IAABD). London, UK 09-12 Apr 2003

Managing new services in Sri Lanka
Ekwulugo, F. and Binsardi, A. 2003. Managing new services in Sri Lanka. Management Monthly. 5 (10).

The effects of organisational climate on market orientation: evidence from the facilities management industry
Nwankwo, S., Owusu-Frimpong, N. and Ekwulugo, F. 2004. The effects of organisational climate on market orientation: evidence from the facilities management industry. Journal of Services Marketing. 18 (2), pp. 122-132. doi:10.1108/08876040410528728

Methodological issues in researching ethnic entrepreneurship: African entrepreneurship in London
Nwankwo, S., Madichie, N.O. and Ekwulugo, F. 2005. Methodological issues in researching ethnic entrepreneurship: African entrepreneurship in London. International Journal of Entrepreneurship Education. 2 (4), pp. 483-500.