Dr Felicity Hardley

Senior Lecturer

DepartmentManagement and Marketing
Research groupIDEaS

Research outputs

A mathematical, computational and symbolic representation framework towards digital marketing planning
Li, Shuliang, Li, J.Z. and Hardley, F. 2011. A mathematical, computational and symbolic representation framework towards digital marketing planning. in: Proceedings of International Conference on Management and Service Science (MASS 2011),12-14 August 2011, Wuhan, China. IEEE IEEE .