Dr Koko Kondo

Koko Kondo is a Senior Lecturer in Management and Marketing at School of Management and Marketing. She joined Westminster Business School in 2005 during postdoc at CAMRI in Harrow. She has worked in the media industry for 8 years in Tokyo, Japan (PR, production management, etc). 


Her PhD investigate consumer behavior and culture amongst children aged 5-8 years old in a diaspora (Japanese expatriate's family's Media consumption in London) through the global media merchandising products. It was awarded in 2005 from University of Westminster, CAMRI. After her PhD she started to work on HEIF funded project Interactive Media, a user led design project at CAMRI with Brunel University.(2005-8) as a post doc researcher.

She also worked for  the Media Experiences Project in Lund University (2013-6). 

Currently she is working on crisis communication/strategic communication (PR) for children with colleagues from Malmö University, University of Athens, Tohoku University and Halmstad University.

She Is also a part of Professor Toshie Takahashi's AI and youth (project GenZai) to examine the case in the U.K. 

Sustainable Development Goals
In brief

Research areas

The media and consumer culture, AI and youth, Inclusive crisis communication

Skills / expertise

Ethnography, focus groups, Semi-structured interviews, Creative methods, NVIVO

Supervision interests

Consumer behaviour and culture, Ethnographic research, digital and AI users