Dr Yang-im Lee
Dr Lee has lived and worked in South Korea, Japan and the United Kingdom, and is fluent in Korean, Japanese and English. She is a strategic marketing specialist with knowledge of how a national cultural value system transforms organizational culture. Dr Lee has worked at Brunel University; Royal Holloway, University of London; and is associated with a research project at Birkbeck, University of London. Dr Lee has published widely and has participated in a number of workshops involving the private sector and the public sector.
Dr. Lee has focused her research effort in the area of Strategic Marketing Management, and has published widely in this area. She has linked aspects of general management with management policy and practice, and added to the strategic marketing body of knowledge by incorporating the concepts of organizational learning and organizational resilience.
Her research interests focused on strategic partnership vis-à-vis marketing intelligence and its utilization from different cultural perspectives and how strategic partnership arrangements are developed. She has focused her research in the area of general management and strategy, and undertaken cyber security management research. Issues in cyber space are gaining more attention and e-tailing is an area of potential development. She has undertaken research relating to an emerging market and has knowledge of academia, industry and government research projects having worked on TSB funded projects including one involving 7 partner organizations (3 HEs, 3 SMES and 1 MNC company).
Currently, she is researching various aspects of management policy in relation to risks in cyberspace, which is an area gaining more attention from both academia and the world of business. Projects include: knowledge sharing and its development in a partnership context; and the use of technology, consumer motivation and decision making.
Dr. Lee has published a wide range of material relating to marketing and strategy, and her work has appeared in the European Journal of Marketing; Gaming & Simulation: An International Journal of Theory, Practice and Research; European Business Review; Industrial Marketing Management; and Journal of Business and Industrial Marketing; Journal of Brand Management; and Sécurité & Stratégie.
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