Ms Michaela O'Brien


I joined the University of Westminster's department of journalism and mass communications as a senior lecturer in 2007, and set up the UK's first post-graduate module on non-governmental organisation (NGO) campaign communications the following year.

Before moving into higher education, I worked for 20 years as a senior communications manager both in-house (Business in the Community, Gingerbread) and for agencies (Issue Communications, Social Change Online) in the UK and Australia. In these roles, I developed communications strategies and award-winning campaigns, both online and offline, for a range of not-for-profit organisations.

My clients have included Amnesty International, Action Aid, the British Library, Carers UK, the Department of Education (Australia), Gingerbread, the National Housing Federation and War on Want.

I have an MA in Classics from Cambridge University, an MA in Gender Studies from the University of Sydney and a Post Graduate Certificate in Higher Education.


I am currently researching the historical development of framing in NGO campaign communications.