Mr Neil Botten

PTVL - WBS

DepartmentWestminster Business School

Research outputs

Marketing for stakeholders
Harris, D., Botten, N. and McColl, J. 2008. Marketing for stakeholders. Butterworth Heinemann.

Introductory certificate in marketing
Harris, D. and Botten, N. 2008. Introductory certificate in marketing. Butterworth Heinemann.

Management accounting - business strategy
Botten, N. 2008. Management accounting - business strategy. CIMA.

Managing global business strategies: a 21st century perspective
McManus, J., White, D. and Botten, N. (ed.) 2008. Managing global business strategies: a 21st century perspective. Oxford Chandos Publishing.





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