Mr Carl Jones

Senior Lecturer

DepartmentWestminster School of Media and Communication
Research groupCentre for Research and Education in Arts and Media

Research outputs

Racism and Classism in Mexican advertising
Jones, C. 2019. Racism and Classism in Mexican advertising. in: Olteanu, A., Stables, A. and Borţun, D. (ed.) Meanings & Co.: The Interdisciplinarity of Communication, Semiotics and Multimodality Springer. pp. 213-266

Advertising Tools and Techniques Appropriated to Construct the Global Brand Mr. Clean
Jones, C.W. 2014. Advertising Tools and Techniques Appropriated to Construct the Global Brand Mr. Clean. 12th World Congress of the IASS/AIS. Sofia 16 - 20 Sep 2014 de Gruyter Mouton. https://doi.org/10.24308/iass-2014-062

Personal branding: ‘Encoding a personal brand through semiotics: a case study’
Jones, C.W. 2017. Personal branding: ‘Encoding a personal brand through semiotics: a case study’ . 3rd International Conference and Exhibition on Semiotics and Visual Communication.. Lemesos, Cyprus 03 - 05 Nov 2017 Cambridge Scholars Publishing.

Getting ads banned is a planned PR and Advertising strategy
Jones, C. 2018. Getting ads banned is a planned PR and Advertising strategy. The Drum.

Why is the new British Army advert actually a communication success?
Jones, C.W. 2018. Why is the new British Army advert actually a communication success? The Drum.

How Mexican advertising featuring rich white people perpetuates racism and classism
Jones, C. 2019. How Mexican advertising featuring rich white people perpetuates racism and classism. The Conversation.

La publicidad en México perpetúa el racismo y el clasismo
Jones, C. Forthcoming. La publicidad en México perpetúa el racismo y el clasismo.

The World According to Dave Trott: An Interview
Jones, C. 2020. The World According to Dave Trott: An Interview. Westminster Papers in Communication and Culture. 15 (2). https://doi.org/10.16997/wpcc.393

Advertising and the Way Forward
Jones, C. 2020. Advertising and the Way Forward. Westminster Papers in Communication and Culture. 15 (2). https://doi.org/10.16997/wpcc.392

Brands may support Black Lives Matter, but advertising still needs to decolonise
Jones, C.W 2020. Brands may support Black Lives Matter, but advertising still needs to decolonise. The Conversation.

Interrogating Democracy in the Digital Gaze
Jones, C.W. 2020. Interrogating Democracy in the Digital Gaze. The International Journal of Creative Media Research. 4. https://doi.org/10.33008/IJCMR.2020.12

How advertising through the ages has shaped Christmas
Jones, C. 2019. How advertising through the ages has shaped Christmas. The Conversation.

Personal branding: ‘Encoding a personal brand through semiotics: a case study’
Jones, C.W. 2017. Personal branding: ‘Encoding a personal brand through semiotics: a case study’ . in: Zantides, E. (ed.) Semiotics & Visual Communication ΙΙΙ: Cultures of Branding Cambridge Scholars Publishing.





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