Dr Ejindu Iwelu MacDonald Morah

Dr Ejindu Iwelu MacDonald Morah

Dr Ejindu is a lecturer in Marketing and Business Strategy. He joined Westminster Business School from Anglia Ruskin University, Cambridge.

He holds a PhD in Marketing (specialising in Strategic and International Marketing) from Anglia Ruskin University, Cambridge. Dr Ejindu is a 2013 First-Prize Winner at the 7th Annual Research Student Conference at Anglia Ruskin University, Cambridge. He has presented papers in conferences including The European Conference on Research Methodology for Business and Management Studies (ECRM), Academy of Marketing, British Academy of Management and Conferences at Harvard University, USA.

He is a Member of the Editorial Board and International Advisory Scientific Board of a number of international journals including; The Service Industries Journal (UK), International Journal of Marketing Studies (Canada), International Journal of Arts and Sciences (USA), International Journal of Business and Management (Canada) and International Business Research (Canada). He serves as an International Doctoral Examiner for Universities in the UK, South Africa and Ghana— and reviews for Academy of Marketing Science, The British Academy of Management, Academy of Marketing and The European Conference on Research Methodology for Business and Management Studies (ECRM). He is also an External Examiner at the University of Greenwich, London. 

Prior to joining academia, he had extensive industry experience that transverses Banking (Commercial and Investment Banking) and Oil and Gas sectors. His banking career spans over ten years across four commercial banks and an investment bank. He also had a stint with a Mid-sized Investment Bank in New Delhi, India, where he specialized in Financial Modelling and Corporate Valuation using various valuation methodologies including- Trading Comparables Analysis, Transaction Comparables, and Discounted Cash Flow Analysis. Dr Ejindu is a consultant to Small and Medium-Sized Enterprises (SMEs) and large organizations in diverse sectors. He is a member of the Chartered Institute of Marketing and a Fellow of the Higher Education Academy.

Dr Ejindu is a sports enthusiast and an English Football Association (The FA) - Licensed Football Coach.


PhD, Marketing, Anglia Ruskin University, Cambridge

MPhil, Anglia Ruskin University, Cambridge

MBA, International Business and Management, Hanze University of Applied Sciences, Groningen, The Netherlands

MA, International Business, Anglia Ruskin University, Cambridge

BSc (Hons), Marketing, University of Port-Harcourt

Professional Memberships

Fellow of the Higher Education Academy-FHEA

Associate Member, The Chartered Institute of Marketing- ACIM

Member of the Academy of Marketing

Member of the British Academy of Management

Associate Member of the National Institute of Marketing of Nigeria

Member of the American Academy of Project Management - Master Project Manager (MPM) 


Ejindu’s research interests cut across the diverse fields of Marketing and International Business. He is passionate about Strategic and International Marketing/Business, Quantitative Marketing (Including Marketing Metrics and Marketing Analytics), Research, Sports Marketing, Digital/Internet Marketing and Foreign Direct Investment.