Ms Sasha Frieze

Ms Sasha Frieze


I am a part-time Visiting Lecturer in Events at the University of Westminster.

An events industry practitioner for over twenty-five years, I am the Managing Director of The Business Narrative, an events and marketing consultancy based in London, United Kingdom, serving business, professional services and media clients.

A Fellow of both the Chartered Institute of Marketing and the Royal Society of Arts, I judge event industry awards and regularly run masterclasses, training sessions, and speak at business events – I am passionate about educating the event professionals of the future.

Visiting Lecturer on MA Conference and Events Management and BA Tourism and Events Management / Tourism Planning and Management / Tourism with Business courses across a number of modules.