Dr Mudra Mukesh

Senior Lecturer

DepartmentManagement and Marketing

Research outputs

A Study of 597 Logos Shows Which Kind Is Most Effective
Luffarelli, J, Mukesh, M. and Mahmood, A 2019. A Study of 597 Logos Shows Which Kind Is Most Effective. Harvard Business Review. Advanced online publication.

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
Luffarelli, J., Mukesh, M. and Mahmood, A. 2019. Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity. Journal of Marketing Research. 56 (5), pp. 862-878. https://doi.org/10.1177/0022243719845000

What’s in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding
Ammara, A., Luffarelli, J. and Mukesh, M. 2019. What’s in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding . Journal of Business Venturing. 34 (1), pp. 41-62. https://doi.org/10.1016/j.jbusvent.2018.09.006

Social Media Measurement and Monitoring
Mukesh, M. and Rao, A. 2018. Social Media Measurement and Monitoring. in: Bikramjit, R. and Bandyopadhyay, S. (ed.) Contemporary Issues in Social Media Marketing Abingdon, Oxon Routledge.

The Curse of Online Friends: The Detrimental Effects of Online Social Network Usage on Well-Being
Mukesh, M. and Goncalves, D. 2013. The Curse of Online Friends: The Detrimental Effects of Online Social Network Usage on Well-Being. SSRN Working Papers. https://doi.org/10.2139/ssrn.2298328

Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life
Mukesh, M. and Goncalves, D 2012. Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life. Advances in Consumer Research. 40, pp. 741-742.





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