Dr Virginia Mwangi

Lecturer

DepartmentManagement and Marketing

Research outputs

Social representations, legitimacy and market change
Mwangi, V. Cocker, H. and Piacentini, M. G., 2018. Social representations, legitimacy and market change. Consumer Culture Theory Conference. University of Southern Denmark, Odense 28 Jun 2018 - 01 Jul 2020

The framing of moral dilemmas in the marketplace: The case of inequality in the illicit alcohol market in Kenya
Mwangi, V. 2018. The framing of moral dilemmas in the marketplace: The case of inequality in the illicit alcohol market in Kenya. Lancaster University Faculty of Arts and Social Sciences July 2018 Intellectual Party. Lancaster University Jul 2018 Lancaster University FASS.

Social representations and social conflict in the marketplace: The “war” against illicit alcohol in Kenya
Mwangi, V., Piacentini, M.G. and Cocker, H. 2018. Social representations and social conflict in the marketplace: The “war” against illicit alcohol in Kenya. 2018 AMA Winter Academic Conference. New Orleans, LA 23 - 25 Feb 2018 AMA.

Cognitive polyphasia, cultural legitimacy and behaviour change: The case of the illicit alcohol market in Kenya
Mwangi, V.N., Cocker, H.L. and Piacentini, M.G. 2019. Cognitive polyphasia, cultural legitimacy and behaviour change: The case of the illicit alcohol market in Kenya. in: Bajde, D., Kjeldgaard, D. and Belk, R.W. (ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20) Bingley, United Kingdom Emerald. pp. 103-117





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