Dr Virginia Mwangi

Virginia joined the University of Westminster as a Lecturer in Marketing in June 2020 having previously taught in various higher education institutions in the UK since 2015. She holds a PhD from Lancaster University Management School and is an Associate Fellow of the Higher Education Academy (AFHEA). Virginia also has over 8 years’ industry related experience having worked for a global multi-national oil and gas company where she held various roles in the marketing department.

Virginia’s research interests lie in the broad areas of morality/ethics/deviance in the marketplace, social representations theory, and bottom of the pyramid/subsistence markets. Her empirical research focuses on macro level phenomena such as market conflicts, morality, legitimacy, social change and media and marketing.


Research Output

Book Chapter 

Mwangi, V., Cocker, H., and Piacentini, M. G., (2019) “Cognitive polyphasia, cultural legitimacy and behaviour change: The case of the illicit alcohol market in Kenya”. In Bajde, G., Kjeldgaard, D., and Belk, R., (Eds). Consumer Culture Theory Vol 20, pp. 103 -117.  


Accepted Conference Papers 

Mwangi, V., Cocker, H., and Piacentini, M. G., (2018) “Social representations and social conflict in the marketplace”. American Marketing Association (AMA) Winter Conference, New Orleans, USA, February 2018 (Competitive paper) 


Mwangi, V., Cocker, H., and Piacentini, M. G., (2018) Social representations, legitimacy and market change. Consumer Culture Theory (CCT) conference 2018, Denmark, June 2018 (Competitive paper) 


Research Funding 

Lancaster University Management School Full PhD scholarship (Fee waiver and annual Stipend for 3 years- October 2015 to September 2018) 

Lancaster University Management School, Marketing department conference funding