Dr Rajab Ghandour

Dr Rajab Ghandour

Dr. Rajab Ghandour is a Senior Lecturer in the Management and Marketing. Once gained his masters from University of Greenwich; he worked as Research and Development Manager. In that role, he further enhanced his knowledge and practical experience in business solutions, project management business solutions, information systems, systems development, system integration and document management solutions. He gained the Microsoft Certified Professional in web technologies and received a senior analyst certificate from the ACS (Australian Computer Society). After spending 10+ years in the industry Rajab went into academia to pursue his PhD. 

After completed his PhD Rajab was worked in academia. He has worked as course leader in the last 7 years successfully leading both UG and PG courses. In addition to that he developed new courses across the different levels mainly related to digital marketing and social media marketing. Rajab is currently a researcher and lecturer  Digital Marketing. In addition to his academic and research work he provided consultancy for a variety of organisations and businesses. Rajab provided some interviews regarding social media:

Zurberg's Monster: Is Facebook Invincible? 2018.

Rajab has research interest in Digital Marking, Digital Transformation, Interactive and disruptive technology and Business interactive systems. 

Publication, Conferences and Professional Services:

-Do Consumers Wash Their Hands Of Brands? Customer Sentiment Analysis Of Brands, Greenwashing Messaging On Digital Platforms; The Impact Upon Consumer Brand Perceptions. CBIM2022 International Conference, 21-23 June 2022.

-Chair person, The international Symposium on Social networks and Applications (SoNet 2018). Barcelona, Spain,6-8 August.

-Communicating Product User Reviews and Ratings in Interfaces for e-Commerce: A Multimodal Approach- Proceedings International Conference on HCI in Business, Government and Organizations-Vol. 9751-pp 82-93- Springer International Publishing-2016.

-Best Paper Award -Track: E-business systems and Social Media. MBA- Business and Management Academy International Journal- Brunel University 2015.

- Relationship between Service Quality, Customer Retention and the role of Social Media- Case study Premier Inn Hotel (UK)- Journal of Organization Studies and Innovation-2015.

-Social media influence on the holiday decision making process in the UK (Generation Y) - Journal of Organization Studies and Innovation – 2014.

  • Service Research and Customer Experience

In brief

Research areas

Digital Marketing,Information systems,Social Media,Ecommerce,Consumers behaviour

Skills / expertise

survey design, data analysis, sentiment analysis, Twitter data mining,SPSS,Excel,data visualisation

Supervision interests

AI,VR,AR,Social media,Digital marketing/business, Consumer behaviour, HCI