Dr Andrea Medrado

I am currently a Lecturer at the School of Media and Communication, teaching media theory and practice modules for undergraduate and postgraduate students. Prior to joining Westminster in September 2020, I worked as a Tenured Assistant Professor at the Department of Social Communication and at the Postgraduate Programme in Media and Everyday Life of Federal Fluminense University (UFF) in Rio de Janeiro, Brazil.

I hold a Ph.D. in Media Studies from the University of Westminster. My doctoral research focused on ethnographic approaches to community media uses in Brazilian favelas. I earned a MA in Communication and Society from the University of Oregon, in the US, as a Fulbright scholar. I also completed a postdoc at Royal Holloway University of London, working on a project on multiplatforming public service broadcasting in the UK, funded by the Arts and Humanities Research Council (AHRC). Between 2018 and 2019, I acted as a Co-Investigator for the e-Voices Redressing Marginality project, an AHRC-funded networking grant that analysed different uses of digital media to fight marginalisation in countries of the Global South.

In July 2020, I was elected Vice President of the International Association for Media and Communication Research (IAMCR) and, prior to that, I was the Co-Chair for the association’s Community Communication and Alternative Media Section for four years (2016-2020). In addition to my academic career, I have extensive experience as an advertising copywriter, working for advertising agencies and political campaigns in various parts of Brazil.

My current research analyses the ways in which digital activists and art-ivists from marginalised communities in Global South countries (particularly Brazil and Kenya) can exchange experiences and lessons, promoting an exploration of mutuality between them. I am particularly interested in how communication and activist media practices deepen people’s consciousness and become a tool for movement building. Additionally, I investigate how activists and art-ivists balance their need for visibility with an increasing vulnerability in a scenario dominated by private internet companies. Finally, my research embraces decolonial, intersectional, and ethnographic theoretical and methodological approaches. I have published various journal articles, book chapters, and research reports on these topics in English and in Portuguese.