Mr Zak Peric
Zak Peric holds an MA in Graphic Design from the London College of Communication. He is a published writer, contributing articles on moving image to the bestselling Graphic Design School books (6th edition, 2016, and 7th edition, 2018), published by Thames & Hudson. With over 25 years of experience as an educator and creative, Zak has collaborated with some of the world's most influential global brands, producing high-impact motion design, branding, UI/UX, and large-scale digital content.
Zak's professional journey includes delivering luxury moving-image work for Burberry, key artwork and identity development for Channel 5, and leading UI experiences for Hyundai. He has created TV content for Boots, developed VR and interactive assets for Cisco, and produced digital advertising for Barclays Bank. Through Hogarth Worldwide, he has contributed to major international campaigns, while his work with Philips reflects deep experience across technology and consumer-focused innovation. Zak has also served as a Creative Director/Senior Designer for BlackRock, shaping visual communication for one of the world's largest investment management firms.
Additionally, Zak has worked as a moving image content designer for National Rail, creating a national advertising campaign for Vodafone. This included DOOH and illustrations for the 'Be Unlimited' campaign, as well as large-format content for Piccadilly Lights and WOW at Waterloo, and AR assets for gaming initiatives. His entertainment and sports portfolio features projects for PlayStation's God of War, Nickelodeon, the Rugby World Cup, Honda Racing, and digital content for Nexford University.
Across every collaboration, Zak blends design, technology, and storytelling to deliver thoughtful, visually compelling, and strategically grounded creative work.
My research investigates cultural data, digital infrastructures, and their impact on perception and experience. I collected over 47,000 Instagram images from Tate, MoMa, and the Hermitage to explore how museum artefacts are photographed and how visitor-generated content provides an interpretive layer of knowledge about exhibitions. This led to the creation of an interactive diagnostic tool for curators, recognised by Dr Lev Manovich, who later presented related findings at the Tate Modern and published Instagram and Contemporary Image.
Other projects include a study of the 2008 banking collapse, utilising digital etching to produce commemorative stamps, and typographic explorations featured in the Risograph publication #WEBCREATE, which extends debates on digital publishing initiated by Fitzpatrick.
My current research investigates how digital infrastructures influence emotion, attention, and identity, transforming human experiences into extractable data. Drawing on Baudrillard, Fisher, and Zuboff, the moving-image work Dopaminised interrogates the role of social media in commodifying attention, monetising emotional engagement, and destabilising subjectivity. The masked traveller within the work embodies loss and resilience, highlighting the psychological and cultural consequences of algorithmic systems. By addressing dopamine-driven design and compulsive platform use, the work proposes strategies for reclaiming attention, presence, and imaginative potential within digitally mediated environments.
I have also contributed to the Graphic Design Schoolbook (7th ed., Thames & Hudson) and professional writing for creative software developers, bridging academic research and applied practice in the creative industries.
