Dr Gary Robertshaw

Dr Gary Robertshaw

I joined the University of Westminster in 2021 having previously worked as a visiting lecturer, postgraduate supervisor and journal reviewer for several UK universities. I have also held a number of senior roles in data-driven and digital marketing within the commercial sector. I completed my PhD at Huddersfield University Business School, researching the gathering and use of personal data. I have published papers in a range of peer-reviewed business and scientific journals, and I maintain an active interest in data-driven and digital marketing, astronomy and environmentalism.

Digital marketing

Direct marketing

Data-driven marketing

Marketing analytics