Dr Rachael Millard

Lecturer

DepartmentManagement and Marketing

Research outputs

What Causes Social Marketing Programs to Fail? A Qualitative Study
Akbar, M.B., Soraghan, C., Millard, R. and Spotswood, F. 2021. What Causes Social Marketing Programs to Fail? A Qualitative Study. Social Marketing Quarterly. 27 (2), pp. 99-116. https://doi.org/10.1177/15245004211010202





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