Dr Dunni Omebere-Iyari

Dr Dunni Omebere-Iyari

Dunni Omebere-Iyari is a Lecturer in Marketing at the Westminster Business School. Prior to joining WBS, she carried out her PhD research at the University of Manchester, focused on calorie attentiveness and consumer choice for food bundles.  She holds an MSc in International Business & Emerging Markets and a BSc in Economics.

Dunni also gained professional experience as a sales manager in leading multinationals in the FMCG industry, Unilever and PZ Cussons 

Dunni's research interests lie in consumer behaviour and decision making, specifically in relation to healthy eating behaviours. She has presented her work at leading international conferences including the European Marketing Academy Conference (EMAC), Marketing Science, the British Academy of Management Conference, and others.

  • Service Research and Customer Experience

In brief

Research areas

Calorie Attentiveness, Consumer Decision Making, Bundling and Healthy Eating Behaviours

Skills / expertise

Survey design, Experimental research and SPSS including moderation and mediation analysis

Supervision interests

Consumer Behaviour and decision making, , Pricing strategies and Health behaviours