Ms Annetta Paps-King

Ms Annetta Paps-King

A confident and experienced digital marketing specialist with over 9 years in developing and driving marketing initiatives, as well as managing the rollouts of digital projects. Throughout my years in practice, I worked with world-renowned brands such as Bosch and Siemens. Where I Managed digital campaign timelines and deliverables across internal teams. Develop store promotions, consumer registration management, and store set-ups. Managed the development of best-in-class content and provides ongoing recommendations to key stakeholders on how to improve the quality of digital content.

A dedicated student-focused individual with proven competence in developing engaging learning content. As a specialist, I worked with Sunderland University London, Delivering teaching (lectures and seminars) in Digital Marketing, Marketing in Markets, Business Management, Principles of marketing, and Communication in a digital world for level 7 students. 

I hold a First Class BA(Hons) in Travel and Tourism, MSc in Marketing Communications both from the University of Bedfordshire. I am in my 4th year as a part-time Ph.D. student at Middlesex University. 

My research interests border around marketing, branding, digital marketing, consumer psychology, and business management. I am motivated to investigate digital marketing strategies that would improve business practices and advancement in literature. My aim is to investigate the influence of affective digital marketing messages on consumers’ e-behaviour besides having purchase or repurchase intention in the case of UK digital consumers. My research takes on a mixed-method approach (pragmatism).

Digital marketing strategy, affective consumer behaviour, and online consumer psychology.

In brief

Research areas

Online Consumer Behaviour , Digital Marketing Strategy, Consumer Psychology, Business Management and Digital Marketing Interest Group

Skills / expertise

Data Analysis , Qualitative Research Method, SEO, Website Content Management Systems and Designing Digital Marketing Strategy