Mr Shaif Hemraj
Shaif Hemraj is an experienced Lecturer with a strong focus on Creative Media Production, ICT, and Games Development. He specializes in asset creation—including 3D modelling, UI design, and photorealistic environment building—and works confidently with major game engines such as Unity, Unreal Engine 5, and Clickteam Fusion. His research centres on Artificial Intelligence and Digital Media Production, exploring how emerging technologies shape creative practice. He consistently delivers high-quality results under tight deadlines, whether guiding student teams or collaborating with industry partners. Shaif brings energy, expertise, and a student-focused approach to his teaching, aiming to inspire, challenge, and equip learners for the rapidly evolving creative industries.
Shaif’s research examines the impact of artificial intelligence on creative industries—particularly film, television, and video game production—drawing on mixed-methods studies with technically inclined university students to explore themes of creative authenticity, ethical concerns, and the “human touch.” His work also investigates development practices in game production, including a practice-based analysis of crunch culture. He contributes to narrative-focused game studies, engaging with leading theorists such as Murray, Jenkins, Pearce, Salen & Zimmerman, Koenitz, and Eladhari.